Founder's memo
David Coallier

Hello 👋
I'm David

Founder and CEO of Manano. This isn't just a company pitch. It's an open door to build something important together.

Our mission is simple:

Getting tradespeople paid faster.

There's

Tradespeople wait 60 to 90 days to get paid, have no access to working capital, and run their business through personal bank accounts. They lose hours each week on unpaid admin: quotes, invoices, digging receipts in their vans. That is unpaid work, and lost tax back money. And tech companies have never built for them. We do.

We fix that, starting , the tool they already use every day.

How it works: Tradespeople send a voice note or text message. We handle the rest. In seconds, they get a professional invoice with an instant payment option. No app. No learning curve. No new tech.

Market Opportunity

  • 400M+ tradespeople globally
  • €10T+ moves through them every year
  • 100M+ already use WhatsApp as their primary communication platform
  • Current solutions are built for desks, not for hands

We're not fighting behavior. We're meeting them where they are.

The Problem: Financial Exclusion

90% of tradespeople are financially invisible. A €100B+ opportunity hidden in plain sight.

Wait 60-90 days to get paid

After finishing a job, they wait months to see their money. This creates serious cash flow problems.

No access to working capital

Banks see personal credit files. They don't see business activity or real work.

Use personal accounts for business

Most don't have proper business accounts. This makes everything harder.

Unpaid paperwork time

Hours wasted on admin tasks. Quotes, invoices, tracking. It's unpaid work.

How We Work

Start where they are: AI-first, multilingual invoicing, payments, and book-keeping. Inside WhatsApp. No app. No learning curve. No new tech.

The lock-in: We become part of their money flow. Every time money moves, we make money.

Quotes, Invoices, Expenses

Full book-keeping automation

€60/month (Free now)

Credit Card Payments

Accept payments instantly

1.75%

Cash Advances

Get paid before clients pay

5% fee

Simple pricing. No hidden fees.

Our only job: put money into tradespeople's pockets faster.

€60/month for unlimited invoicing, quotes, and expenses (free during early access). Payment fees at 1.75%.

Traction

Business activity managed in under 12 months

352

Tradespeople

€6.4M+

Invoices

€3.4M+

Quotes

€235K+

Expenses tracked

10

Partner stores

Real usage. Real retention. Real need.

Market Size

TAM

Total Addressable Market

400M+ tradespeople globally · €10T+ annual turnover

€10T+

SAM

Serviceable Addressable Market

100M+ tradespeople on WhatsApp as primary platform

€25-50B

OUR TARGET
SOM

Serviceable Obtainable Market

120K users · €102M revenue · 3-5 years

€4.5B

The Ask

This is a wedge into a massive, underserved market. Fast cash flow is the entry point. Ownership of the tradesperson's financial system is the end game.

Start simple. Become inevitable.

Raising a

Use of funds: 40% GTM & partnerships, 40% engineering & AI, 20% compliance and ops

Target outcomes:

  • • 10× user growth (~2,000+ users)
  • • €10M+ monthly volume processed
  • • 50+ merchant partners
  • • 3+ countries live

A simple mission that affects real people's lives. From validated PMF to national rollout and European expansion.

Thanks for considering joining us at the start.

DC

David Coallier

CEO & Co-Founder, Manano